Anatabloc

Product Launch

Situation:

Introduced in August 2011, Anatabloc™ is a dietary supplement that assists the body’s natural process for regulating inflammation using an alkaloid found in plants and vegetables. PGA Tour Professional Fred Couples signed on as Brand Ambassador for Anatabloc and said, “I started taking Anatabloc™, and within a few days, I simply started feeling better.”

Anatabloc wanted to leverage Freddy’s enthusiasm for the product to develop a 30-second TV commercial that targeted his fan base.

Solution:

Nelson Creative teamed with FLETCH to produce this spot featuring Couples as a guy who tries some new things far crazier than golfing. It was a fun twist that Freddy really enjoyed.

Result:

The collaboration brought all of the components together for a commercial that boosted sales and turned out to be a great hit for Anatabloc™. Turn back the clock, with Anatabloc™.

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FLETCH is an integrated branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. We are a team of brand experts serving the world from suburban Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail. FLETCH is the only place on the planet to get BizSynced.

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