Designed and written microsite in less than 15 days to assist with urgent product launch.
Redesigned trade show booths for US, EMEA, APAC & LATAM.
Pieces of marketing materials developed in less than two weeks.
Average increase in trade show leads thanks to ARIES ED launch.
Increase in sales after global product launch across all target regions.
Dornier MedTech wanted to leverage the opportunity to launch their new ARIES ED product at the European Association of Urology (EAU) annual conference in Madrid, Spain. This meant developing an entire trade show approach and creating marketing materials to introduce this new product to urologists attending the show.
Given the importance of the show, they sought to work with a firm that understood healthcare and could meet tight deadlines to prepare for this critical product launch.
Working closely with executives, product managers, medical engineers and our full marketing team, we mobilized and developed the “Madrid Drill” that drove tight project management of the global Dornier and FLETCH teams assigned to the effort. The Madrid Drill also included daily meetings with senior management in order to obtain necessary approvals to meet critical deadlines that could not be missed.
To further optimize our efforts, we conducted competitive and creative research to ensure the materials being developed clearly stood out in the marketplace.
By tightly managing the team members involved in the product launch, we were able to develop the right marketing materials to:
- Introduce and train global distributors on ARIES ED.
- Present and sell the ARIES ED medical devices to trade show attendees.
- Up-sell to existing customers at the show.
The product launch at EAU kicked off an introduction of ARIES ED in LATAM, APAC and EMEA – resulting in a 38 percent increase in sales worldwide.