Coca-Cola

Campaign Activation

Situation:

With the reopening of the 20-acre World of Coca-Cola, the company needed a multi-purpose piece that complimented campaign and public relations efforts during this high profile launch.

Solution:

For this important campaign, a large multi-purpose poster was designed to serve as a direct mail piece as well as an opening day giveaway.  Furthermore, this piece included a floor plan cutaway of the new structure, helping visitors navigate the new entertainment facility while learning about the history of Coca-Cola every step of the way.

Result:

Through impactful and beautiful design, simple enough for children but engaging for adults, this effort helped activate the launch of this iconic museum that will be embraced for generations to come.

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