Prime Power

Brand Transformation

6

Target industries in the Southeast

100+

Pages of marketing materials with revised brand.

35%

Average open rate on outreach campaigns.

30%

Increase in sales with new brand look and messaging.

$1M+

Telecomm account (previously lost) won after first month of new brand.

Situation:

Prime Power is one of the largest power services companies in the southeast. Over the past 30 years, Prime Power has expanded their service offerings, broadened their footing within the region and increased the size of their engineering team. However, despite their investments to meet today’s energy needs, no updates had been made to their brand and the market was perceiving Prime Power as an old-fashioned and outdated company.  Furthermore, because of this perception, the company was experiencing difficulties attracting new business opportunities and recruiting top talent.

To mark Prime Power’s 30th anniversary, they decided to modernize their brand and on-going communication efforts internally and externally to create renewed excitement about the company.

Solution:

FLETCH met with Prime Power executives and key staff members to understand the company’s brand perception and business goals. We then translated that into a roadmap of short and long term marketing activities designed to revitalize the brand while launching new campaigns designed to reinforce the company’s expertise and relevance in today’s marketplace.

To further re-energize the brand, we activated an internal communications program and advised on technology to optimize collaboration and productivity.

Result:

Working alongside senior management, technicians, as well as sales and marketing team members, we enhanced Prime Power’s brand. With the company in position to reintroduce itself to the market, it began turning loyal customers into brand ambassadors, key employees into corporate leaders and lost accounts into new clients.

Prime Power’s new brand created so much buzz and excitement across the industry, it helped fuel new business opportunities, increase customer referrals and build a new level of credibility across the region.

Contact Us

FLETCH is an integrated branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. We are a team of brand experts serving the world from suburban Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail. FLETCH is the only place on the planet to get BizSynced.

FLETCH
1815 Hembree Road Suite 312
Alpharetta, GA 30009
+1 678 691-7223