Chevrolet

In the weeks leading up to the Olympic Winter Games in Salt Lake City, Chevrolet cosponsored the Olympic Torch Relay, a 65-day, 65-city celebration. We were hired to spearhead print collateral, video, interactive tools and direct mail to support the largest marketing initiative in General Motor’s history. The relay covered more than 13,500 miles through 46 states and touched millions of Americans nationwide.