Keith Fletcher from FLETCH has been invited to speak at Conversion Data Pop-up at Atlanta Tech Village on October 3, 2018. This is a one day conference for sales and marketing executives, analysts, data scientists and developers working with/on marketing teams. A day of deep conversation around AI, Machine Learning (ML), and Deep Learning (DL) and how these technologies help sales and marketing leaders improve their key indicators. Driving conversions with data and science.
Schedule
08:00 – 08:55 Registration
08:55 – 09:00 Introduction – Greg Warner, Cup of Data
09:00 – 09:30 3 Smart Ingredients to Award Winning ABM Campaigns – Andre Yee, Triblio
09:30 – 10:00 Using Technology to Drive Connections and Results – Catie Ivey Coutinho, Marketo
10:00 – 10:30 Revolutionizing Decision Making with Analytics – Natalie Kortum, Dextro Analytics
10:30 – 11:00 Coffee Break
11:00 – 11:40 KEYNOTE AI Strategy: Revolutionizing Customer Experience and Engagement – Chris Benson, HoneyWell
11:40 – 12:10 Adding “Why” to Your Data: Visitor Research at Scale – Josh Frank, Test Triggers
12:10 – 12:40 Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms – Panagiotis Adamopoulos, Emory University
12:40 – 13:10 Actionable Analytics: Optimize Your Content Marketing for Conversion – Zontee Hou, Media Volery
13:10 – 14:10 Lunch
14:10 – 14:55 Panel discussion with Kevin Matsushita (InsideView Technologies), Erica Pearson (MessageGears), John Donlon (SiriusDecisions) and Ryan Davis (RentPath)
14:55 – 15:25 B2B Behaviorial Data to Drive Your Demand Generation – Rebecca Croucher, Bombora
15:25 – 15:55 Coffee Break
15:55 – 16:35 KEYNOTE Revolutionizing your Sales Results with Data, AI and Process Automation – Lindsey Nelson, ReFocus Analytics
16:35 – 17:05 “The Conjoined Triangles of Success”- When a Piece of Fiction Becomes Your Very Own Nightmare – Eugen Gassmann, PantaConsult
17:05 – 17:35 AI in Advertising – TJ Bramblett, MarkUp
17:35 – 18:05 Never Underestimate the Power of a Powerful Message – Keith Fletcher, FLETCH Creative
18:05 – 19:00 Networking
Where
Atlanta Tech Village, Atlanta Georgia
