Campaign Activation


With the reopening of the 20-acre World of Coca-Cola, the company needed a multi-purpose piece that complimented campaign and public relations efforts during this high profile launch.


For this important campaign, a large multi-purpose poster was designed to serve as a direct mail piece as well as an opening day giveaway.  Furthermore, this piece included a floor plan cutaway of the new structure, helping visitors navigate the new entertainment facility while learning about the history of Coca-Cola every step of the way.


Through impactful and beautiful design, simple enough for children but engaging for adults, this effort helped activate the launch of this iconic museum that will be embraced for generations to come.

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FLETCH is an integrated branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. We are a team of brand experts serving the world from suburban Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail. FLETCH is the only place on the planet to get BizSynced.

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