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    Simplificationism
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    KCHC Visual Guidelines

We help our clients release their inner genius through

Simplificationism [sim-pluh-fahy-key-shuh'n-iz-uhm]:

Eliminating the unnecessary so the necessary may speak.

Anatabloc

Halyard Health

Halyard Health

Anatabloc II


Kimberly-Clark Professional

News

10/8/2014 - Simply Celeb hires Fletch for Public Relations and Brand Development of its POW! WORKSHOPS for learning the entertainment biz.

7/14/2014 - Fox & Brindle hires Fletch to rebuild one of North Georgia's largest commercial builders.

5/10/2014 - BioGuard selects Fletch to deliver the Big Idea for the 50-year old pool care brand.

4/30/2014 - Fletch Creative drives the look for the 2014 Southeastern Medical Device Association (SEMDA) Annual Conference.

3/4/2014 - Prime Power, the largest emergency power provider in the southeast hire Fletch Creative for Buyer Research and Brand Development.

2/18/2014 - New product launch - KIMPACK* brings hospitals in Australia a new and different Custom Pack experience.

11/25/2013 - CSI Laboratories chooses Fletch to launch C•TECH, a state-of-the-art cancer diagnostic suite of products.

9/20/2013 - Fletch partners with Intranet and Extranet experts 5th Method.

6/3/2013 - Fletch Creative/Nelson Creative team to produce the 2nd commercial for Anatabloc.

5/22/2013 - Kimberly-Clark Healthcare taps Fletch to help build a mobile application that integrates with Salesforce.

3/28/2013 - Keith Fletcher speaks about Simplificationism on the Marketing from the Street radio show.

3/10/2013 - Fletch Creative develops sales materials for Kimberly-Clark Healthcare's OR Surgical Products.

2/28/2013 - Fletch signs on to create Advertising Campaign, Collateral, iPad Sales Materials and Tradeshow Graphics for Bako Pathology-Clinical Therapeutic Solutions merger.

2/18/2013 - Keith Fletcher speaks on Marketing and Design at Kansas City Art Institute.

1/25/2013 - Fletch signs on to create Brand Identity for American Fiber Packaging.

11/1/2012 - Fletch's guiding principals on Simplificationism will be featured on Business RadioX. Keith Fletcher will talk with Alan Urech on 11/28/2012 at 11AM.

10/22/2012 - Keith Fletcher speaks on Simplificationism at The Georgia Tech Chapter of the American Marketing Association (AMA).

10/2/2012 - Collateral Evaluation Services hires Fletch for a complete brand overhaul and long-term campaign strategy.

8/16/2012 - Freddy Couples has a long history of body aches and pain. Nelson Creative teams with Fletch Creative to produce this 30 second commercial for Anatabloc.

6/21/12 - Press Release: One of the Top Marketing Firms Atlanta Brands Turn To for Simplified Marketing

6/6/12 - Check out Fletch Creative's article on Simplificationism in OZ Magazine this month. Get your copy at one of Oz Magazine's Distribution Partners or go online to OZ Magazine June/July 2012.

2/17/12 - Kimberly-Clark Health Care turns to Fletch to spearhead brand identity to unify all of K-C's Health Care platforms – Respiratory Health, Pain Management, Infection Prevention, Digestive Health and Surgical Solutions.

2/17/12 - Kimberly-Clark Professional hires Fletch Creative to plan and design the internal intranet site for Exceptional Workplaces. The site will simplify the approval process for employees who want to take Innovative new products to market for Kimberly-Clark Professional.

2/17/12 - Fletch Creative lands Merge Merge will be a revolutionary new social media platform to assist teen drivers in obtaining their drivers license. Fletch is developing long term business strategy, corporate identity, site design and Android/iPhone application development.

Fletch Blog

Creatives vs. Non-Creatives

7948_254x191In the last post we discussed the idea that creativity is our first, natural language, so why would anyone choose to avoid creativity in their everyday lives? David Kelley presents his take on this in his TED Talk.

The Creativity Imperative

hire-for-creativity-pan_10025Think outside the box.
Innovate.
Break the rules.
Phrases like these have become some of the most common motivators, and critiques, in the business world, each one demanding that you be creative. Everyone seems to be racing to be the most exciting, most progressive, and most different, and, to hook the customer, they are working hard to find exciting, progressive, and different ways to prove it.

The Alternative Workspac
e

Last week we discussed how technology has changed us and what those societal changes mean for marketing, and what a lively discussion it was! In keeping with our technology theme this month, let’s talk about the shift toward non-traditional workspaces.

Why Your Marketing Cheat Sheets are Completely Missing the Point
This week, let's talk about technology and marketing. You have already seen the checklists of all the new things you should do with your marketing now that we have social media and a large percentage of people walk around with tiny computers in their pockets, so let's skip the stuff you already know and dig deeper.

Welcome to the Future
In case you didn't get the memo, we are living in the future. While it seems unlikely that we will be seeing hover cars anytime soon, as promised by the Back to the Future franchise, the technological advancements that have been announced just over the past two months are simply astounding. These are things that many of us might have never imagined possible. Let's take a look, shall we?

Finding the Words: Simplificationism, Part Four
Last week we discussed the importance of imagery to evoke emotion in your audience. While imagery is a crucial part of the Simplificationism process, arguably the lynchpin of the whole approach, last week’s installment may have left you wondering how imagery, even when evoking a powerful emotion, could ever be enough to market a company.

Fletch goes to Kansas City!
Yesterday our fearless leader, Keith Fletcher, spoke at the Kansas City Art Institute for Stephen Johnson‘s illustration class, discussing how illustration is used in business and the importance of being flexible and able to adapt quickly in today’s business world. The students were fantastic and had some great questions for Keith.

Inspiration

TEDxRotterdam - Richard Straver - Simplicity is the ultimate sophistication.

Steve Jobs on Design.

Julian Treasure: How to speak so that people want to listen.

Fletch Creative loves this guy. Watch and you will know WHY?

Our favorite of the E*Trady Baby Commercials.




Fletch Creative: Top Marketing Firm, Atlanta | Premier Brand Identity Firms
Fletch Creative partners with top global brands and the most innovative business minds in Atlanta and around the country. We excel at delivering superior integrated marketing campaigns and brand identity solutions for clients in all industries and verticals.