Merger & Acquisition
Situation:
AMT is known for their highly precise metal injection molding, high volume parts production and 3D metal printing. The acquisition of a leading healthcare product packaging company created an urgency to monetize product lines.
Solution:
From a seemingly unrelated grouping of products and services, FLETCH and AMT Medical were able to define a niche brand that over-delivered in terms of customization and quality. Once the product offering was determined, we set out to transform and extend the AMT brand into an overlooked category.
Result:
The FLETCH team traveled to Singapore and quickly made itself an expert in the field of contract manufacturing in metals and plastics, surgery supplies, sterilization, distribution and customization.
FLETCH conducted extensive market research and determined that the unique combination of a precision metals manufacturer and the newly acquired company’s expertise in sterilizing and surgery supplies created turnkey opportunities in the crowded medical device field.
Next, we developed several collateral pieces designed to educate hospital supply procurers and differentiate the brand from existing supply manufacturers.
FLETCH created microsites, print materials and a digital strategy that fully explained the brand benefits to medical professionals delivering customized care.
“Advanced Materials Technology is headquartered in Singapore, and we needed a marketing and branding firm that could help us grow our footprint in Asia, the United States and Europe. FLETCH has provided us with the research, insight and creative thinking we needed to expand our brand and launch new products.”
Kenny Lim
Head of Product Marketing
Advanced Materials Technologies
