What do you do when four experts in medicine and hospital administration set out to change what’s possible in healthcare? Help them transform their brand while they transform the industry.
To say that today’s healthcare industry is in a state of flux would be an incredible understatement. For hospital administrators, the challenges of managing providers, patient care, regulations, payments and reimbursements can be daunting at best. Seeing an opportunity to alleviate the hospital managers’ headaches, four seasoned medical directors and hospital administrators combined forces to form NYX Health Group.
NYX Health Group approached FLETCH to educate a weary, overwhelmed industry on their unique, white-label approach to hospital department management and financial profitability.
With over 75 years of combined medical and executive experience in hospitals, the principals of NYX Health Group brought a unique perspective and superior approach to profitable hospital management. FLETCH and NYX Health Group decided that a full transformation of the brand was necessary in order to communicate the company’s unique suite of service offerings.
We began by refreshing the NYX Health Group logo. A comprehensive brand standards guide was developed to establish consistency across all media.
An updated visual approach communicating their hospital and financial management services was implemented, distancing NYX Health Group from the standard “stethoscope and stretcher” imagery commonly found in the industry.
Our designers and content developers worked with NYX Health Group to refine and relaunch various collateral pieces for its sales force. A standard format was established, allowing FLETCH to quickly respond to the short-notice needs of their sales people and managing executives.
Additionally, our content developers worked with NYX Health Group to better articulate the company’s mission and points of differentiation across all media. An updated website was launched reflecting the brand transformation.