Launch your startup from a solid foundation
So, you’re a startup with a great new idea and can’t wait to get out there and tell the world, right? Wait. You may have a game changing idea, but we’ve seen too many potential game changers flounder and fail for lack of a clear message and a solid brand foundation.
Whether you’re talking to customers, accelerators, angels or serious investors, we’ve been there and know that to get their attention, you need to communicate your idea clearly and consistently, both verbally and visually. Customers want to know what’s in it for them. Investors want to see a plan that explains how you’re going to make money.
FastStart for StartUps™ is more than just a marketing solution. It’s an essential business solution designed to help you attract customers and investors by looking and sounding from the get-go like the company you intend to be.
FastStart is an essential business solution designed to be implemented before funding.
Startup marketing essentials
FastStart for StartUps is a streamlined version of what we have been doing for larger companies for the past ten years. It’s a marketing package that lets you enter the market with crystal-clear messaging and basic branding tools that will help you stand out in today’s noisy world. FastStart will enable you to deliver consistent communications no matter who you’re talking to – from family and friends to customers and investors.
Here are some of the items needed to help guarantee your success:
Knowledge about what the major incubators and accelerators want to know
Where the magic begins – with you and your key people at your office or ours
Key messaging/talking points:
A powerful brand message based on a thorough analysis of your ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) with supporting talking points – the foundation of your communications
30-second elevator pitch script:
So you never miss an opportunity
Up to 15 slides to attract investors or customers
Full color logo delivered in both vector format (Adobe Illustrator) and Raster format (JPEG and PNG)
To make you unforgettable in the minds of your prospects
Brand graphics guide:
3-page PDF document outlining key graphics, colors and fonts needed for brand consistency – the foundational elements you need to build basic pitch decks to get an extended conversation with investors and drive sales
Custom-designed business cards:
Printed and delivered (250 cards for up to 3 individuals)
Custom-designed WordPress website:
4-pages (Home, Product, About and Contact; 400-word limit per page) to attract customers and/or investors
Custom-designed 8.5”x11” hand-out:
One-page full color (delivered as a PDF and print ready in Adobe InDesign)
Custom-designed PowerPoint template:
Cover, divider and content page template for presentations (delivered in PowerPoint 13.33”x7.5” size)
Is FastStart right for you?
FastStart for StartUps is designed for any new business – or even one that is rebooting. It’s right for you if you:
- Are currently self-funding but plan to seek investment in the future
- Intend to self-fund the entire business through launch
- Have a potentially great idea and just want to “test” the market before going all in
- Have a limited startup budget and “just need the basics”
- Feel your currently marketing needs to up its game
We’re versed in the formation, validation and growth aspects of startups. Once you’re past the early-money phase and ready to talk seriously to accelerators, angels and VCs, we can help you build your business model canvas, investor pitch decks and a more detailed website.
Some of the specific issues we address are:
- Information investors are looking for
- How to explain your technology
- The format they expect and prefer
- Questions they might ask
- Your organizational structure
- Your marketing channels
- How you will price your product
Want more details? Contact us or call Keith Fletcher at +1 404-307-8227.