Singapore Product Launch


New 3D metal printing division branded, packaged and launched to jumpstart new division sales within APAC, EMEA and U.S.

4 months

Identity development timeline, from concept to collateral and trade show booth.   


Pages of material developed to prepare team for new product launch.


Increase in leads thanks to high impact messaging & visuals at industry launch in New York City.

AMT is a Singapore-based international metal manufacturing company known for metal injection molding (MIM) and high-volume parts production. When they decided to add 3D metal printing, they needed help in launching their new 3D metal printing division called AMT3D and integrating it with their overall all brand. Like Dornier MedTech, they offered us the challenge of making it all resonate in Asia, Europe and the U.S.

We traveled to Singapore to meet with their sales and marketing leaders to learn everything we could about their new service and its importance to the company. We defined the ICP (ideal customer profile) for 3D metal printing, and targeted our messaging and roadmap to build brand awareness.

Our added challenge was introducing their new division at MD&M East in New York City, one of the largest medical design and manufacturing expos in the world. This gave us three months to complete everything from market research, digital strategy, videos and booth design needed for launch.

No surprise, we pulled it off and continue to work with the SLT on other products and services.


“Advanced Materials Technology is headquartered in Singapore, and we needed a marketing and branding firm that could help us grow our footprint in Asia, the United States and Europe. FLETCH has provided us with the research, insight and creative thinking we needed to expand our brand and launch new products.”

Kenny Lim
Head of Product Marketing
Advanced Materials Technologies

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