Advanced Materials Technologies

Product Launch


New 3D metal printing division branded, packaged and launched to jumpstart new division sales within APAC, EMEA and U.S.

4 months

Identity development timeline, from concept to collateral and trade show booth.   


Pages of material developed to prepare team for new product launch.


Increase in leads thanks to high impact messaging & visuals at industry launch in New York City.


AMT is an award-winning metal manufacturing company based in Singapore known for their metal injection molding (MIM) and high volume parts production. AMT decided to expand their capabilities by adding 3D metal printing to their suite of services.

The launch of this new 3D metal printing division, called AMT3D, depended on the company’s ability to work with a marketing firm that could brand and develop key messaging in a manner that resonated and activated buyers in all target regions: Asia, Europe and the U.S.


The FLETCH team traveled to Singapore to meet with the AMT sales and marketing leadership team to understand the new service and its commercial goals. With this information, we researched the buyer and translated the needs of AMT’s new 3D metal printing division into a set of marketing efforts to help package and launch this new service.

Our efforts included everything from market research and brochures, videos and fliers, to product launch event pieces and booth design. Furthermore, all pieces were developed in less than three months in order to launch at a high visibility industry event in New York City.


Working alongside the executive team, FLETCH packaged AMT 3D metal printing (now called AMT3D) and helped successfully launch the new service at MD&M East in New York – one of the largest medical design and manufacturing expos in the world.

These materials also helped sales teams articulate the key value propositions of this new offering in order to jumpstart sales with new and existing customers.

Given the successful launch of AMT3D, FLETCH continues to work on branding and awareness efforts for other AMT products and services.

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FLETCH is an integrated branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. We are a team of brand experts serving the world from suburban Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail. FLETCH is the only place on the planet to get BizSynced.

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