Advanced Materials Technologies

Product Launch

Global

New 3D metal printing division branded, packaged and launched to jumpstart new division sales within APAC, EMEA and U.S.

4 months

Identity development timeline, from concept to collateral and trade show booth.   

65+

Pages of material developed to prepare team for new product launch.

15%

Increase in leads thanks to high impact messaging & visuals at industry launch in New York City.

AMT is a Singapore-based international metal manufacturing company known for metal injection molding (MIM) and high-volume parts production. When they decided to add 3D metal printing, they needed help in launching their new 3D metal printing division called AMT3D and integrating it with their overall all brand. Like Dornier MedTech, they offered us the challenge of making it all resonate in Asia, Europe and the U.S.

They agreed getting BizSynced was the answer. We traveled to Singapore to meet with their sales and marketing leaders to learn everything we could about their new service and its overall place in the company. We defined the ICP (ideal customer profile) for 3D metal printing, a new customer for them, and targeted messaging on which we built their BizSynced brand roadmap.

Our added challenge was that they wanted to introduce their new division at MD&M East in New York City, one of the largest medical design and manufacturing expos in the world. This gave us three months to complete everything from market research to the brochures, videos, fliers and booth design needed for the New York launch.

No surprise. We did it and are continuing to work on branding and awareness for other AMT products and services.

 

“Advanced Materials Technology is headquartered in Singapore, and we needed a marketing and branding firm that could help us grow our footprint in Asia, the United States and Europe. FLETCH has provided us with the research, insight and creative thinking we needed to expand our brand and launch new products.”

Kenny Lim
Head of Product Marketing
Advanced Materials Technologies

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FLETCH is an Atlanta B2B branding, advertising and marketing firm that creates powerful messaging to drive new business for its clients. We are a team of brand experts serving the world from Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail. FLETCH is the only place on the planet to get BizSynced.

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