
We worked with Philips to help them educate their employees on the company’s scope of business and product portfolio. We helped develop an award-winning communications program consisting of a large-scale mobile marketing unit with video presentations, employee collateral and an online portal for purchasing Philips merchandise.
SunTrust Private Wealth Management wanted to launch Medical and Legal Specialty Groups, but had difficulty differentiating their offering in a very competitive arena. We helped them identify value propositions, create unique identities for each practice and developed master communications and positioning strategies. After solidifying the approach and key messages, we applied a vibrant creative and design strategy to communications such as leader cards, client advisor toolkits, brochures, micro sites and print ads. A launch event engaged client advisors and gave them sales tools to go to market with a unified voice.
Kimberly-Clark set out to give employees the tools they need to grow, develop and succeed to be a leader in the marketplace and across the world. The company partnered with Fletch Creative to develop a website for it’s global workforce of 56,000 people and to educate employees on key behaviors to meet GBP 2015 goals. WebTrends indicated 14,354 visitors in the first month of launch.
During a thorough exploration of logo marks for the state, it was decided that no matter how you slice it, Georgia is the Peach State. We developed brand standards that included color palettes, typography and photographic guidelines for the state’s Internet presence, advertising, print collateral, apparel and dozens of other applications.
The NEW World of Coca-Cola is a dazzling tribute to the world’s best-known brand. To commemorate the opening, we produced an engaging direct mail poster with a cutaway illustration of the complex highlighting all areas of this amazing attraction.
When The Coca-Cola Company decided to launch Coca-Cola with Lime, we came up with a media presentation package as snappy as the cola itself. The box contained two 16-ounce bottles of the product and was delivered to top morning news show anchors across the nation. Our PR strategy paid off with Matt Lauer and Katie Couric enjoying Coca-Cola with Lime on national TV.
Aventis Systems, Inc. is one of the fastest growing companies in the refurbished server business. Fletch Creative was chosen to completely revamp the storefront and to provide a fully integrated online store and shopping cart, built-in marketing tools, and inventory management.
How do you talk to musicians across a wide variety of genres without alienating someone? We found the solution in designing the website for Globaltrax, a company offering independent artists easy access to digital music distribution. The home page can be customized to a variety of music genres, which makes it easy to target specific groups on Facebook, Twitter and other social media networks.
The Porsche Panamera is a premium 4-door, performance sports car that appeals to high-income guys with a sense of adventure and the need for excitement. Porsche wanted to create awareness and buzz for the 2011 model, so Fletch Creative teed up a design for the “Porsche Panamera Ultimate 4-Some Experience,” which offers consumers a chance to play four of the top golf courses in America: Pebble Beach, California; Pine Valley, New Jersey; Cypress Point, California; and Shinnecock Hills, New York in four days, plus take VIP Panamera tours of each area.
IntercontinentalExchange (ICE) is a leading regulated exchange and OTC market operator serving global derivatives markets. ICE Futures Europe trades half of the world’s crude and refined oil futures. Fletch Creative partnered with Digital Agency three squared to create this high level corporate overview piece to highlight the company’s core capabilities and illustrate its record of innovation.
When Bard Medical repositioned itself to provide products complementing hospital protocols, they wanted to support clinicians with information to help prevent medical complications. We turned their vision into reality with the “Advanced Care Series” of clinical data tool kits. Each kit outlined the critical issues and guided users to documents, CDs and DVDs containing educational materials, policy and procedure development tools and survey tools.
Grover Sterling, a nationally celebrated photographer approached Fletch to develop his personal website. Known best for his automotive expertise, the site drives home his Southwest heritage with images that move the imagination.
Internap’s intelligent route optimization technology delivers streaming video the fastest and with the most consistency of any on the Internet. We launched an online banner and print ad campaign highlighting their cutting-edge CDN technology.
MERMET makes solar screen fabrics and has installations everywhere from the PETRONAS Towers in Malaysia to the Getty Museum in Los Angeles. Fletch is currently revamping their website with a sophisticated design highlighting both commercial and residential product applications.
When Novelis, the world’s largest rolled aluminum company, spun off from Alcan, it embarked on an organizational change initiative to drive its vision and values from the C-suite to the front lines. All creative materials were executed in seven languages so company information could be clearly communicated to all employees. The campaign reached 95 percent of front line employees when launched.
CNL Financial Group is one of the nation’s largest privately held real estate investment and development companies. To help them put the best foot forward at industry events, we designed a sleek presentation booth conveying the company’s forward thinking and global reach.
As a global industry leader, Arch “The Biocides Company” launched FREXUS in QI of 2011 to stem the danger of food borne illness across a broad spectrum of food processing applications. Through a new innovative chemistry-based solution, FREXUS protects food from pathogens that may occur naturally, or from those that are introduced into foods through unsanitary handling and processing methods. So far, Fletch Creative has deliver the new brand mark, trade show booth graphics and print materials for this global chemical company.
GlobalTrax gives independent music artists easy access to digital music distribution for a low monthly fee. The company was founded by a group of music industry veterans who wanted their brand and image to convey freedom, success and the ability to reach the world. We don’t mind saying we rocked.
VitalChek is the #1 resource for government-issued vital records. We were hired to redesign their portal and template pages that give access to birth, death, marriage and divorce certificates.
Germania of America is a privately owned, full-service real estate advisory firm investing in office and retail real estate on behalf of European private and institutional investors. To document their impressive holdings in online and print marketing materials, we traveled to Florida, Georgia, North Carolina and New York, photographing world-class properties such as the Chrysler East Building in New York City.
Per-Se Technologies helps physicians, pharmacies and hospitals realize their financial goals. We developed a new brand mark, advertising, online graphics and videos to explain how Per-Se’s Connective Healthcare solutions reduce administrative expenses, increase revenue and accelerate funds to benefit providers, payers and patients.
Caldecott Honor artist Stephen T. Johnson went directly to Fletch Creative to design the cover of his book, A is for Art: An Abstract Alphabet, a remarkable journey of discovery about art and language through painting, collage and sculpture. The result is irresistible.
A lot goes into repositioning a brand, as Per-Se Technologies learned when they launched a new strategic position and vision for the future. We developed their entire brand experience including a new tagline, color palette and graphics. A brand vision book outlined graphic standards for all marketing and communications collateral.
In the weeks leading up to the Olympic Winter Games in Salt Lake City, Chevrolet cosponsored the Olympic Torch Relay, a 65-day, 65-city celebration. We were hired to spearhead print collateral, video, interactive tools and direct mail to support the largest marketing initiative in General Motor’s history. The relay covered more than 13,500 miles through 46 states and touched millions of Americans nationwide.
When Cingular announced its intent to merge with AT&T Wireless to form the country’s largest wireless company, 80,000 employees were affected and in need of strong, consistent communications. We developed a strategic internal communications plan and support materials including managers’ guides, pep rally guides and market kickoff meeting guides. An integrated, multimedia campaign featured videos, print and electronic communications, manager communications and market-level, call center and retail store events.
Community Matters creates financial, professional and life skills learning programs for teens to help prepare them for college and/or living on their own. We worked with the founders to develop a brand identity to serve as the hub of all Community Matters activities.
Life Transitions Advisors helps financial planners expand their practices by teaching them how to give holistic advice, ongoing counseling and support services to clients navigating major life transitions. Our unique solution illustrates the different points people reach on life’s journey and how one can flourish during difficult times.
The Private Wealth Management Division at SunTrust needed a video to generate excitement for Client Advisors. This video was one component of a much larger initiative that included leader cards, client advisor toolkits, brochures, micro sites and print ads that gave advisors the sales tools to go to market with a unified voice.
This overview video greets customers who enter all of Internap’s Colocation facilities in Atlanta, Boston, Houston, New York, Seattle and Northern California in Silicon Valley and Santa Clara.
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