As a tech company, you couldn’t be in a better place. Silicon Valley’s star is waning, as consumer apps are fewer and farther between and the consumer tech giants are devouring them whenever they appear. Atlanta, on the other hand, is rising like the phoenix. Forbes magazine just named it #3 on its list of “5 U.S. Cities Poised to Become Tomorrow’s Tech Meccas,” the only city on the list east of the Mississippi River.
But in the midst of all the opportunities will also be challenges, as the tech giants move into niches they used to disdain and the lure of profits induces investors to pour previously unthinkable amounts of money into building and promoting potential tech winners. To secure investment in your new or better mouse trap, PE’s and VC’s want to see a well-thought-out brand strategy. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Despite this fact, many start-up and tech companies spend copious amounts of money developing the product with little or no thought to the brand and go-to-market strategy.
Learn what you can do to take advantage of the coming opportunities and overcome the challenges of being a tech start-up in a glorious new world the global giants won’t relinquish willingly.
Be prepared to be hands-on. We’ll help you work through fundamental issues specific to your brand. You’ll leave with actionable insights you can use in your own marketing.