Brand Transformation
7
Continents reached with new branding efforts.
300+
Global team members activated with the new brand.
10k
Industry members reached with new energized brand.
20%
Average increase in trade show leads.
38%
Increase in sales after global product launch.
Headquartered in Germany with offices around the world, Dornier MedTech is a global medical device company known for its pioneering technologies and therapies in urology. With the challenges of multiple markets, cultures and languages, the company’s marketing had become unwieldy and unfocused. To mark the 35th anniversary of one of its most important inventions, Dornier decided it was time to update and unify.
Knowing our success depended on getting engagement from people across the globe, we started by working with executives in the USA and Germany to help us understand the company’s unique history, culture and goals. We then translated it all into building a brand roadmap for reinvigorating the brand and launching new products. For continuing employee engagement, we provided training on modern marketing best practices and supported global marketing teams with regional outreach efforts.
The result was a new website in seven languages and worldwide product launches promoted through social media, global distributor meetings and tradeshows. At our first tradeshow in Madrid, Span , leads more than doubled over the previous year, and 75% were from new customers.
“The FLETCH team is creative, strategic and business-oriented. Their marketing leadership helps Dornier MedTech meet deadlines, achieve our goals, differentiate globally and shine every day.”
Mary Butler
Chief Technology Officer
Dornier MedTech, GmbH
