It is an undeniable fact that small businesses are the backbone of the American economy. An article in Small Business Chronicle hails small businesses as a critical component of local economies. According to the SBA, small businesses have generated 64 percent of new jobs, and have paid 44 percent of the total United States private payroll since 1995.

It is unfortunate that small businesses have difficulty matching larger companies when it comes to business value, export value or total sector output. Nevertheless, small businesses need not stay small in terms of customer service or portraying their brand personality. Rohan Ayyar of Marketing Insider Group outlines four effective ways by which small businesses can take on the business behemoths and win customers for life.

Rohan emphasizes there are a million ways to keep customers happy, even on a shoestring budget. He cites examples of two small businesses that have strengthened their bonds with their customers while keeping up their brand image. Read on to know how small businesses can compete with business behemoths and win the hearts of customers.


FLETCH Creative announces the launch of FastStart for StartUps™ – The Atlanta metro area’s first branding and marketing package designed just for startups. It’s an essential business solution designed to help you attract customers and investors by looking and sounding from the get-go like the company you intend to be.

Leave a Reply

Your email address will not be published. Required fields are marked *