As an entrepreneur, you might be familiar with socially conscious products and services which are oriented mostly toward Millennials, who value not just your product, but also what your business stands for and whether it stands true to the claims of being sustainable or eco-conscious. Today being socially conscious can not only give you better sales, but also give you the potential to meet and impress investors who are looking for companies which give back to society and the planet in general.
Purely investing in a business for profit seems to be out of date, as more and more investors are looking at what can be termed as “conscious capitalism.” Eco-friendly ideas will not help you get their attention or their capital unless you build social consciousness directly into your business by incorporating it into your production, procurement or operational aspects. Clarifying your social goals and how you are planning to achieve those will help you to convince your investors.
Check out this link to get an idea about the things you need to keep in mind while approaching a socially conscious investor. Having the right measuring stick, showcasing your results and coming up with innovative reports on the ecological impact of your business will help you gain the immense amount of capital locked in this sector. Above all, make sure you have the right messaging and collateral with you to approach an investor with confidence.
Credit: entrepreneur.com
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