We know that times are changing, and the standard methods of marketing are being replaced by more reliable numbers and demographics-based strategies. Simple online marketing has changed to direct placement and, now more than ever, products and services can be put squarely in front of the target consumer. The way we use the internet has changed. We shy away from the desktop and use our phones, laptops, and tablets. With access to the Internet being so much easier and faster, digital marketing is even more effective when we know the keys to best reach our consumers.

With social media easier to track than ever before, it’s smart to use livestreams to get your clients invested in how your company works, what is out there for sale, and how you best fit their needs. By using video you become part of the customer’s daily landscape. Learning how to incorporate video into your marketing strategy is going to pay off well in the coming years.

We no longer guess at what television shows are reaching our target audience; mobile apps and services like Netflix and Hulu give us the exact numbers. With this information and the guidelines in the following article, this coming year can be a stellar success for your company through innovative marketing.

Isabella Anderson has written an in-depth article outlining 12 trends in digital marketing that you need to be aware of in the coming year. The best, most successful businesses are always thinking ahead, learning and evolving. By utilizing these new trends in 2018, your marketing can expand while remaining targeted, and that is what wins.

12 Digital Marketing Trends to Watch Out for in 2018

By Isabella Andersen

It’s December – you know what that means. Everyone wants to talk about the new year.

I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.

Some of these are general marketing predictions for 2018, while others have a specific local focus; still, they will all probably affect your business in some way.

So, read on to learn about the biggest marketing trends we expect to see in 2018.

Read more…

Credit: socialmediatoday.com

FLETCH is an integrated branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. We are a team of brand experts serving the world from suburban Atlanta by providing world-class thinking supported by obsessively personal service and attention to detail.

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