Everyone is breathing a sigh of relief that 2017 is done, then collectively holding their breath to see what the new year brings in changes to the digital marketing landscape. It’s a tentative step every business must take, but much safer when you have experienced professionals and experts guiding your footsteps!
Forbes, with the following article, has taken a great deal of the pressure from moving forward with new marketing strategies and goals. By bringing together fifteen experts to each give their recommendations and advice for 2018, Forbes has eradicated the guesswork from planning, and given you the tools to surpass your competitors in reach and customer interaction. Decisions that might have taken precious weeks to make have now been clarified and validated so you can say ‘yes’ to new and innovative marketing plans.
Whether it’s bringing your customers into the company via livestreams, directing your influencer dollars to specific channels and sites, or making changes in your targets and reach using mobile apps and services, marketing must adapt. Making your marketing strategies the most effective is how we plan to see you grow, and your success is our job well done.
The keys to making 2018 the year that your business grows faster than ever before are provided here.
How Digital Marketing Will Change In 2018: 15 Top Trends
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Here is what they had to say:
1.Augmented Reality Integrated Through Social Media
As our mobile devices become more powerful and social apps better integrate with AR, brands will use AR to better engage with consumers. For example, using your location, brands could trigger sponsored AR content, which can only be accessed at that spot, at that time. Pokémon Go was the pioneer with this idea, and I feel Instagram and Facebook will soon be integrating this tech into its platforms. – Chris Carter, Rep Interactive
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